Pharrell Williams is being sued by Will.I.Am over the use of a ‘confusingly similar‘, ‘I Am’ logo in his latest business venture, however the ‘Blurred Lines’ hitmaker dismissed the claims as ‘ridiculous.’
“We hope to work out a sensible compromise that will allow both parties to move forward”
Will.i.am’s lawyer Ken Hertz
Will.i.am has taken legal measures towards Pharrell Williams regarding the latter’s brand new creative brand “i am OTHER” – proclaiming he possesses the copyright for the phrase “I AM” and therefore Pharrell’s company logo is certainly “confusingly similar,” as outlined by official court records acquired by Rolling Stone.
Will has become seemingly disappointed that the N.E.R.D star features his product branding over a selection of related merchandise, including an announcement in which “the registration for the mark… will likely diminish the I AM mark together with the will.i.am mark”.
“i.am not suing @Pharrell & i never was. what i.am doing is #iamHOME helping families keep their homes”
Will.i.am tweets about his charitable work
Pharrell defines i am OTHER as being a “cultural movement dedicated to Thinkers, Innovators and Outcasts.” Base on the brand’s manifesto, “OTHERS defy expectations and stereotypes” and “believe individuality is the new wealth.” i am OTHER is additionally a YouTube channel, that was founded on May 12, 2012 included in YouTube’s $100 million innovative channel initiative. The channel centres around music, fashion, culture, and the arts.
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